World Cup Collection · Behind the Design
Every football shirt tells a story.
For our World Cup Collection, we wanted those stories to begin with the crest.
That's why we partnered with designer Harry Nye to create 21 original logos inspired by football cultures from around the world. Rather than simply reproducing existing national team identities, the goal was to imagine something new. Designs that captured the spirit, symbolism, and character associated with each country while remaining uniquely Oya.
The result is a collection of twenty-one custom crests, each developed with its own visual language, influences, and narrative.
Throughout the project, Harry explored themes ranging from national symbols and sporting heritage to local culture and design traditions. Every crest was approached as its own creative challenge, resulting in a collection that feels connected while still allowing each country to maintain its own identity.
We're proud to have worked with Harry on a project that combines football, design, and storytelling in equal measure, and we're excited to finally share the results.
